No purchase or text message necessary to enter or win. Purchasing a product or sending a text message will not improve your chances of winning. Sweepstakes is open only to legal residents of the U.S. residing in TX, who are 21 or older as of date of entry. Sweepstakes is governed exclusively by the laws of the U.S. Sweepstakes begins at 12:01 A.M. Central Time (“CT”) on 11/1/14 and ends at 11:59 P.M. CT on 12/31/14. To enter, complete registration above or text HOLIDAY to 68683 and follow the prompts. Standard carrier’s messaging and data rates apply for text entry. Limit one entry per person per day regardless of method of entry. See official rules for full terms and conditions and prize descriptions. Odds of winning based upon number of eligible entries received. No alcoholic beverage is part of any prize. Void wherever prohibited or restricted by law. SPONSOR: HEINEKEN USA Inc., New York, NY.